“Identity” AR filter

“Identity” is an interactive AR filter available on the Instagram platform that relates to the abstract concept of human identity. It serves as an interactive version of an artwork with the same title. It aiming to explore the subtle aspects of human nature.

The filters are characterized by a minimalist aesthetic, devoid of elaborate 3D elements or unnecessary visual effects. Instead, the artist modifies the real image to achieve the effect of an empty shell to which human gazes adhere.

The central element of the work is the connection between the human gaze and the empty form. “Identity” places emphasis on observation, raising questions about what constitutes the essence of our identity. Through interaction with the filter, users can explore these issues within the context of their own identity by observing their reflection in an ever-changing image.